Great work on your post, Greg.
The R.A,C,E. method is a key start for information gathering.
The RESEARCH gathered can expose and
reveal issues of ethics and unjust enrichment that can be surrounding the NFL commissioner,
management, and possibly some players involved
in domestic violence and public concern with Ray Rice originally receiving a slap on the hand. Some may being RESEARCH from the top-down or bottom-up to begin the discovery process and to also receive enough information to devise important open-end questions to receive the results the interviewer is looking for. The topics for discussion and the circumstances that impact the football
league may revealed in when answering the 5 w’s and the h (who, what, when, where, why, and how). The questions can help shed light on the best methods to apply when constructing open-ended questions
to engage listeners and those who are interviewed.
.
The results from the research / discovery can also assist
with devising a strategic ACTION plan which can encourage the NFL reps to answer the questions. However, some answers to
questions may create additional problems and enhance the public’s negative opinion of
the entire NFL. The league must realize that consistency is important if the league is trying to maintain or
rebuild their reputation and relationship with the public. Unfortunately, if the league is
contemplating whether-or-not they will answer questions, they must accept and consider the backlash to not answering questions or making a comment, and new
information about the case could have arisen from ongoing public discussions on different social
media / networks regarding the NFL commissioner, management, owners, and
players.
Communication. The NFL reps could have and should have been more proactive by making the public their advocates. This could have been achieved through on communications updates on social media /
networks, and by allowing the public and the NFL reps to share their true concerns not just for the abuser but the helpless
victim who was abused. The NFL could have partnered with domestic violence organizations and local / state legislator to create a webinar, podcast, online chats, etc. in
order to deliver a public message expressing their true and authentic concerns
for the victims of domestic violence and the aftermath of that violence on innocent
children (i.e. Ray Rice’s wife and children). The research, action and communication methods can be
evaluated and measured based on outcome of the total number of participants who connected to the webinar podcast, online chat, etc , The NFL;s commissioner, management
and owners could communicate their resolutions to those NFL players who continue to be involved in
domestic violence.
No comments:
Post a Comment