Great job responding, Lydia!
Q1 RESPONSE: One key condition the NFL management failed to immediately acknowledge and inform the public, is the NFL and its players are public figures with the same level of responsibility as any other public figure albeit in politics, the entertainment industry (music, film, sports, etc.) or any industry where your personal life can be subjected public scrutiny by virtue of the choices and the social behavior the public figure “chooses” to participate in exposes his or her behavior to become exposed to the public for material gain, or as a matter of principle. The public figure, their management, and their employer – in Ray Rice’s case his employer was the NFL -- will also cause all individuals connected to that public figure to be judged and/or scrutinized. Case-in-point, the public questioned and (is still questions) why did it take the NFL’s reps and management take so long to respond, including Ray’s agent / manager, Ray’s family (especially his wife, relatives and friends), etc. As a result of the NFL’s past behavior and how they approached different issues that required a response, the league practically thumbed their noses at the public, and arrogantly refused to respond to any questions!
On September 23, 2014, ESPN provided commentary which discussed the public’s perception of the NFL. The commentary also supports the argument, whether-or-not the NFL would have had a duty to inform the public about different incidents involving NFL players being charged with domestic violence? The Ray Rice incident and other issues that the NFL deliberately avoided are the reasons why the public questions the integrity of specific league management and their failure to inform their stakeholders. The report stated: “… Over-and-over, the NFL and its owners have acted in an arrogant manner. … The result is they have no reserve of goodwill to fall back on when times are tough. If the NFL's owners were beloved -- or perceived as playing positive roles in their communities -- they would have a reserve of public goodwill. They have none. … Some people don't like the outsize role football plays in American politics and urban development. Some think a violent game should not be the United States' national sport. ” (espn.com)
Q2 RESPONSE: These strong words are the aftermath of the NFL’s management and reps not utilizing the RACE and PACE strategies during the discovery phrase of the NFL’s past and present behavioral patterns when it comes to addressing public concerns and answering the public's questions regarding the league’s management and their players.
Retrieved: September 25, 2014. From: http://espn.go.com/nfl/story/_/page/TMQWeekThree140923/nfl-tried-too-hard-control-message-tuesday-morning-quarterback
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