I also agree that
large and small companies may use social scoring, but social scoring and
influencers are both used to rate a person’s level of influence based on
evaluating one’s followers, friends and postings on social networks like
Twitter and Facebook. However, I question how accurate is the data being used
and how are the results being determined for posting online for viewing?
Some companies are
able to score millions of people - soon billions - based on their level of
influence with different assessment and measuring tools based on an individual’s
level of influence, with the results of those scores getting posted online (netlingo.com).
Although social scoring could aide some
companies by providing them with competitive information that can and / or will
help a company owners to analyze what his / her competitors are doing in the
marketplace to gain access to your company’s consumers / customers. In
addition, the results from social scoring can provide data to reveal current market
trends that may impact your company and your customers. However, since the
results of social scoring can be subjective this could allegedly result in the
information from various scores that are posted online to rate some influencers
inaccurately due to flawed data. In addition, the social scoring process could
create a class system amongst those who use Klout and social scoring as a basis
for marketers to accurately measure and assess the effectiveness of a company’s
ad and marketing campaigns.
References:
Schaefer, M. (2012). Return on influence: the
revolutionary power of klout, social scoring, and influence marketing. McGraw-Hill.
Retrieved: October 18, 2014. From: http://www.netlingo.com/word/social-scoring.php
No comments:
Post a Comment