GCruzYDLD24/7: Week7 Response to G.Sulik Q1&Q3

I agree the Klout score can be a great tool for large companies to measure and assess the benefits and values of their marketing and ad campaigns, in order to determine exactly what a shift in their Klout score really means to the company, their product and their brand, and, what does all of this reveals from a competitive perspective. How and what is the competition doing and what strategies are they’re using to entice other company’s customers. Your customers’ demographic and psychographic information can also reveal how efficiently your brand personality (or your competitor’s) it is relating to overall consumers. The Klout score can also reveal how much of an influence you (and your company) have been with your followers / respondents. 

The small “start-up” (mom and pop companies) have just-as-much of stake in the competitive research and analysis process as the larger companies. Each must answer the 5 w’s and the h (who, what, when, where, why, and, how) when it comes to efficiently managing a company, remaining proactive, and keeping abreast of their competitors in order to be perceived as thought leaders and high level influencers, with fabulously high Klout scores. Since influence can also be the driving force behind an action, influence can also be responsible for the lack of response from an individual(s). Anyone who engages with an individual establishes an increase in his / her Klout Score’s rating and he /she also has the ability to become a high level influencer (klout.com).

References:

Schaefer, M. (2012). Return on influence: The revolutionary power of klout, social scoring, and influence marketing. McGraw-Hill

Retrieved: October 17, 2014. From: https://klout.com/corp/score